The 'stamp rally' held on the Tokyo underground network last year, complete with map, stamp book and 'mystery' stamps at some stations. Pokemon. On the Tube. Try picturing that in London?
Note the seven stamps, carefully chosen and diligently collected by a young lad and his harassed mother. I heard he wasn't able to get his first choice of Pokemon at some of the most popular stations since they were packed to the rafters with young-uns and stressed parents.
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